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Monthly Archive for: ‘January, 2012’

How Google+ Is Changing Search, and What It Means for You

Even if you’re not an SEO whiz, you’re probably keenly aware that Google likes to make regular changes to its search algorithms. Ostensibly, these changes are to produce “better” and “more accurate” search results to users. Arguably, many of the modifications that Google has made over the years have achieved that goal. One of the more interesting changes, however, has …

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What Is Responsive Web Design and Why Do You Need It?

Today’s design world is much more complex than ever. Because people consume their information in so many different ways, web sites need to look good in a variety of formats. The advent of smartphones and tablets has created a unique situation, in that their small screens present a problem for designers. A traditional web page is designed to look good …

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Why Your Landing Pages Don’t Convert

For an online sales model to work, you need a number of tumblers to fall into place. You have to be able to offer a product or service that meets a genuine need. You have to drive people to your site, and your landing pages in particular. Perhaps most importantly, you need your website visitors to convert. You need them …

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