The New YouTube Analytics
YouTube can be a powerful marketing tool, but one of the things that has held back its effectiveness has been lackluster performance measuring tools. YouTube Insights, while it offered some useful data, had several gaping holes. In many cases, users simply found the data extraneous. Fortunately, the newly-redesigned tool has been re-released under the YouTube Analytics moniker, and it offers …
Top 5 Google+ Mistakes
We’re really just scratching the surface when it comes to the potential of Google+ for businesses. The Google+ network holds much greater potential from a technical perspective than any previous social media platform. Yet, because we’re so early on in the adoption process, there are plenty of missteps and mistakes being made. While that’s bad news for the ones making …
Inbound Vs. Outbound Web Marketing
How do you generate web leads for your business? It’s a simple question, but if you ask 10 different businesses you’ll get 10 different answers. The way you generate leads will determine your overall sales, to a large degree. There are, essentially, two broad categories of lead generation: outbound and inbound. Each has its merits, and each has its challenges. …
