Blog

Top 5 Google+ Mistakes

We’re really just scratching the surface when it comes to the potential of Google+ for businesses. The Google+ network holds much greater potential from a technical perspective than any previous social media platform. Yet, because we’re so early on in the adoption process, there are plenty of missteps and mistakes being made. While that’s bad news for the ones making …

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Inbound Vs. Outbound Web Marketing

How do you generate web leads for your business? It’s a simple question, but if you ask 10 different businesses you’ll get 10 different answers. The way you generate leads will determine your overall sales, to a large degree. There are, essentially, two broad categories of lead generation: outbound and inbound. Each has its merits, and each has its challenges. …

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Three Hot Tips for a Mobile-Optimized Website

Smartphone and tablet users make up a growing percentage of web users today. For some businesses, a mobile-optimized presence isn’t optional anymore. Because mobile searches have, for many consumers, replaced the yellow pages, a mobile-optimized site is key to driving customers through the door. Even for businesses that don’t rely on local traffic, mobile optimization results in more site visits, …

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How Google+ Is Changing Search, and What It Means for You

Even if you’re not an SEO whiz, you’re probably keenly aware that Google likes to make regular changes to its search algorithms. Ostensibly, these changes are to produce “better” and “more accurate” search results to users. Arguably, many of the modifications that Google has made over the years have achieved that goal. One of the more interesting changes, however, has …

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What Is Responsive Web Design and Why Do You Need It?

Today’s design world is much more complex than ever. Because people consume their information in so many different ways, web sites need to look good in a variety of formats. The advent of smartphones and tablets has created a unique situation, in that their small screens present a problem for designers. A traditional web page is designed to look good …

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Why Your Landing Pages Don’t Convert

For an online sales model to work, you need a number of tumblers to fall into place. You have to be able to offer a product or service that meets a genuine need. You have to drive people to your site, and your landing pages in particular. Perhaps most importantly, you need your website visitors to convert. You need them …

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VIP Club

Appreciation for our clients goes beyond words. Our VIP program entitles clients to product and service discounts based on annual purchase volume. No application is necessary. The three membership levels are Bronze, Silver, and Gold, each with its own discount rate. 1) BRONZE VIP: 3% discount on all Technical Framework products and services for a period of one year after …

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Agile Software Development and Why it Matters

Agile software development is in many cases the smartest way to approach a development project. In essence, Agile software development uses incremental, collaborative, and cross-functional principles. Development is an evolving process, and it’s much more adaptable to change than other methods of development. In some respects, Agile software development is the most realistic form of software development in that it …

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ASP.NET Content Management Systems

There was a time not that long ago when web pages were written from scratch, uploaded to a server as HTML files, and were essentially independent of one another, save for hyperlinks between them. It quickly became apparent in those early days of the World Wide Web, that pages within a single website ought to have a way to play …

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The Joel Test for Web Development

The Joel Test for Web Development Because your applications are a key component of your business, you need them to work and work properly. That’s why we’re dedicated to following industry standards, and making sure that you get the best. To make that happen, we follow the 12 points of the Joel Test, outlined below: Do you use source control? …

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