Why Your Business Needs a Pinterest Invite – Now
The digital age is bringing new sharing and engagement trends like never before. Social networking sites are seeing a significant increase in the amount of time the growing web user base is spending online. Pinterest, a new image sharing social network, is currently invite only, has 11.9 million monthly active users and is driving more traffic than Google+, LinkedIn and …
Get Bigger Profits with the Right Online Lead Generation
Generating sales leads is at the heart of any business. You generate sales leads in either an inbound or outbound fashion. While outbound methods enjoy a longer history of practice, more and more businesses are realizing that inbound lead generation can be much more effective. In fact, online lead generation can result in higher conversion rates, greater efficiencies and, ultimately, …
7 Ways to Optimize your Twitter Presence
Twitter holds tremendous potential for businesses. From brand-building to market research to sales to customer service, you can put the power of Twitter to work for your business in so many ways. Yet, to get the most from your Twitter presence, there are some important steps you need to take. After all, your Twitter presence is an extension of your …
The New YouTube Analytics
YouTube can be a powerful marketing tool, but one of the things that has held back its effectiveness has been lackluster performance measuring tools. YouTube Insights, while it offered some useful data, had several gaping holes. In many cases, users simply found the data extraneous. Fortunately, the newly-redesigned tool has been re-released under the YouTube Analytics moniker, and it offers …
Top 5 Google+ Mistakes
We’re really just scratching the surface when it comes to the potential of Google+ for businesses. The Google+ network holds much greater potential from a technical perspective than any previous social media platform. Yet, because we’re so early on in the adoption process, there are plenty of missteps and mistakes being made. While that’s bad news for the ones making …
Inbound Vs. Outbound Web Marketing
How do you generate web leads for your business? It’s a simple question, but if you ask 10 different businesses you’ll get 10 different answers. The way you generate leads will determine your overall sales, to a large degree. There are, essentially, two broad categories of lead generation: outbound and inbound. Each has its merits, and each has its challenges. …
How Google+ Is Changing Search, and What It Means for You
Even if you’re not an SEO whiz, you’re probably keenly aware that Google likes to make regular changes to its search algorithms. Ostensibly, these changes are to produce “better” and “more accurate” search results to users. Arguably, many of the modifications that Google has made over the years have achieved that goal. One of the more interesting changes, however, has …
What Is Responsive Web Design and Why Do You Need It?
Today’s design world is much more complex than ever. Because people consume their information in so many different ways, web sites need to look good in a variety of formats. The advent of smartphones and tablets has created a unique situation, in that their small screens present a problem for designers. A traditional web page is designed to look good …
