Google Places: be found in town
Having your website ranked at the top of Google’s organic search results is key, but local businesses are wise to also focus on their Google Places ranking. Google Places, formerly Google Maps, are the search results with the unmistakable red balloon and are always listed before the organic search results. If you’re new to the idea, search Google for “plumbers”, …
How to utilize Twitter
There are a lot of complicated theories on how Twitter is best used. If you ask us, the answer is to simply be yourself. Think about all the times you have spread helpful information via email or in a verbal conversation. Posting that information on Twitter displays it for a much larger audience and establishes you as the expert on …
Questions you should ask before purchasing a website
This is not by any means an all-inclusive list. 1. How much does it cost to add sections or modify existing sections of my website? 2. Will I be able to edit my website without knowledge of website programming? 3. Is hosting included in the website price? 4. Do you measure statistics on how many people visit my site? 5. …
How much should a website cost?
The common answer is, “it depends on what you want”, which is no help at all. Prices vary by region, so if you prefer to work with a local provider, you can always Google the words, “(your city) website design”. Many of your local firms will have price lists on their site. Service quality can vary greatly among web development …
Website development on a budget
Website development can be costly. The average small business website costs around $4000 these days. But what if there were a way to do it for less? There are several ways to collapse the website development process, such as by using a prepared design, by repurposing existing written verbiage about your organization, and by utilizing stock photography. Next time you’re …
Six Ways SharePoint Rocks Your Company
One of the most visionary products to hit the shelves in the past half-decade has been SharePoint. In previous versions of the product many enterprises were looking at SharePoint as a glorified file storage utility, which is a far cry from what Microsoft intended with the product. With SharePoint 2010, however, folks are starting to really see the potential of …
IT Disaster Recovery: An Ounce of Prevention
An ounce of prevention is not only worth the pound of cure, but could make the difference between survival and demise of your organization. Let’s face it, it is human nature to learn the hard way. We often wait for “it” to happen, then work the rest of our lives to prevent it from happening again. In the case of …
Technology solutions: where to start.
The clichés as to why some technology solutions fail range from “lack of communication” to “poor planning”. In fact, technology solution failures are primarily due to lack of knowing what we want as consumers, or put more fancily, lack of vision. This translates directly into unclear requirements, which we pass onto our vendors, resulting in a botched project. So, how …
On-page SEO: definition and purpose
On-page, a.k.a. “on-site”, search engine optimization (SEO) is the process of creating search-friendly content for engines such as Google, Yahoo, and Bing. The goal of SEO is not to obtain top placement in search results for every relevant keyword, but to be found often by qualified visitors. More importantly, it is about developing good content for your prospects. The better …
